Our Story

“Since I was a child, I’ve been fascinated by the beauty and health of hair. Over the past thirty years in the personal care industry, I’ve witnessed countless products evolve from the laboratory to the market, and I’ve seen consumers’ growing desire for an efficient, safe, and gentle hair care experience. It is this insight and enduring passion that gave birth to Limer.”

More Than Just a Hair Dye

Limer is more than just a hair dye or care product, it’s a user-centered hair care experience. We understand that every customer wants to enjoy beauty without irritation or damage. Unlike typical products on the market, we prioritize natural, healthy formulations: gentle and non-irritating, free of ammonia and harmful chemicals, while combining coloring, washing, and conditioning into one simple, enjoyable routine.

Technological Innovation And Material Development

Operating under an OBM model, we integrate R&D, production, and brand management, ensuring strict quality control at every stage to deliver safe, healthy, and effective products. With thirty years of industry experience, Limer focuses on technological innovation and material development, making every bottle highly effective while caring for both scalp and hair.

Turning Hair Care Into a Moment of Enjoyment

Our core mission is to provide users with an exceptional hair care experience through advanced technology and health-conscious principles. Limer aims to make it easy for everyone to achieve their ideal hair color and healthy hair, turning hair care from a chore into a moment of enjoyment.

“I hope Limer can be more than just a hair dye and care product, it’s a lifestyle choice: caring for yourself and savoring the little joys every day. Every gentle touch, every strand of radiant hair, is a celebration of self-expression.”

— Founder of Limer